The closer you get to customers, the clearer you see. That was the case in Halle where we were awarded a PPP project to redevelop several schools that we are now also operating. One of the principals energized us with his enthusiasm for interactive whiteboards. Together we found a way to equip his school with the new technology—even though there was no budget available.
Bilfinger Berger values and maintains close relations with its customers. Take South Africa, where we have been doing business for 40 years. We are successful because we make a point of getting to know the culture and the economic environment. That’s why state-owned South African power company Eskom relies on us to help develop its generating capacities.
Another lesson on the proximity principle comes from Copenhagen, where local residents joined forces with local authorities to plan and finance the renewal of their rundown neighborhood. Involving residents was the key to success. In fact, this excellent example of urban development received the Bilfinger Berger Award 2009. The closer we are, the easier it is to see details that are invisible from a distance. Proximity, however, also enhances our view of the whole. Which is more important than ever in our globalized world.
Yours sincerely,
HERBERT BODNER
Chairman of the Executive Board of Bilfinger Berger AG
Bilfinger Berger Magazine 2/2009

